12th Michelin Challenge Bibendum will be held in Chengdu (China) from November 11th to 15th, 2014. This event is an innovative “think & action tank” promoting clean, safe, connected, accessible, and affordable mobility.
Vehicle sales and registrations are growing at a greater rate in emerging countries than in western nations, in correlation with the progression of the GDP. According to the World Business Council for Sustainable Development (WBCSD/SMP), there will be 1.3 billion vehicles in the global car fleet in 2030 and over 2 billion in 2050, compared to 1 billion today. This growth will essentially be concentrated in developing countries.